The Value of Blogger Influence in an Effective Awareness Campaign

In some ways, it’s unfortunate for marketers that the average consumer has become more intelligent and wiser to advertising. For those who actually understand that marketing should be mutually beneficial, however, this change is advantageous. In the past, brands could simply advertise their products, tell consumers what they need and enjoy the profits that follow.

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These days, though, community leaders are rising up with influential voices to share information, offer reviews and ultimately decide whether products are good for their followers. As Jayson DeMers of Forbes has pointed out in a recent article on influencer marketing, “Not only does influencer marketing tend to be less costly than traditional marketing methods, it’s a much better fit (i.e. more effective) in our word-of-mouth culture.”

The Influence of Bloggers – aka Blogger Influence

It so happens that a vast majority of social influencers have built their following via blogs. This is essentially the power, and potential value, of blogger influence. For these reasons it is becoming vitally important for brands to seek bloggers to partner with and spread brand communications in a healthy way. These communications are not only mutually beneficial, in the way that the followers of bloggers are seeking and enjoying the information, but are also far more effective, since the communications are coming from a trusted source.

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So let’s take a look at how you can find, create relationships with and ultimately benefit from partnering with trusted community leaders – or bloggers.

 

  • How to Find the Ideal Influencers for Your Brand

 

Most bloggers who have a strong influence over their communities are passionate about the topics they write about for their audience. This is often identified in their writing, the images they source or create, and the amount of effort that is put in to each post. These are factors that make up a quality blog – and are the reasons keeping the readers coming back each day.

Find bloggers who write passionately about news and trends relating to your brand, and those who already have a large following. These bloggers are leaders in their communities, trusted sources of information for their readers, and the ideal marketing vehicles to deliver your brand communications into the hearts and homes of consumers. Partnering with such trusted influencers helps readers become more inclined to listen to what your brand has to say.

Real Relationships Reward Both Brands and Bloggers

As a brand, you only want the best results for your marketing efforts. This is why it’s important to ensure that your brand relationships with influential bloggers are mutually beneficial. By doing so, you also ensure that your brand will be represented in the best possible light, as the blogger will want to reciprocate the benefits that you offer in a way that he or she can.

Sometimes marketers confuse influencer marketing with manipulation, bribing or worse. Influence is something you deserve by being relevant for others. The support of an influencer needs to be deserved by marketers as well. Indeed, by being relevant.

J-P De Clerck

The following are some ways in which you can nurture a brand-blogger relationship and ensure mutual benefits that reward your marketing efforts:

  • Offer exclusive brand insights that no other bloggers know
  • Provide new products or goods to be tested or sampled
  • Invite influential bloggers for store openings, product launches and other exciting brand events
  • Mention partnered bloggers on your site to drive traffic and boost credibility
  • Offer them actual paid positions so they can focus on their blogging, rather than only being able to blog after hours

These are all excellent ways to build, nurture and grow mutually beneficial relationships with bloggers, and are also ideal for connecting with the consumers who rely on the opinions of community leaders.

Connect With Consumers Who Don’t Trust Brands

In a world where consumers are constantly being bombarded with brand communications that over-promise and under-deliver, it’s no surprise that many consumers don’t completely trust brands.

However, this has caused consumers to trust fellow consumers’ opinions a lot more, which is precisely what makes blogger influence so valuable. In regards to bloggers holding a strong influence over the buying behavior of their readers, The Drum, a global media platform with a team who is passionate about marketing trends, stated “a 2012 BlogHer study found that 81 percent of the online population trusted advice from bloggers.”

Rather than simply believing that “this deodorant will attract sexual partners,” consumers are becoming wise and are more inclined to believe when a blogger states, “While the deodorant won’t have you drowning in romance from the very first spray, it does come in a good selection of aromas and is not harsh on the skin.” These human communications are becoming far more effective than concocted brand communications – and are a primary reason why bloggers are invaluable to marketers in our modern age.

Therefore, by connecting with a blogger who has a lot of followers, as well as influence over online communities and subculture groups, you can achieve more than what the majority of expensive advertising can.

Reports from Maximize Social Business, a site dedicated to influence marketing news and trends, show that there are “over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world.” This makes blogger influence an almost inexhaustible vehicle to deliver effective brand communications.

Famous Composers

  • Mozart: The term is defined from Wolfgang Amadeus Mozart, an Austrian composer. He was looked up as the father of Mozart, he was hardly three years old when he learned the Piano and soon developed his skills on all musical forms he created a string of operas, concertos, symphonies and classical music. Being the son of a great composer Leopold, It’s unbelievable how he could compose music at the age of five. The form of music is named after his name which is not surprising because he was the creator of this style of singing. He was the personification of Classical Music; the music style is well balanced and highly technical.
  • How to sing better
  • Bass: Bass is typically classified as a type of classical Male singing with a lowest vocal range of all voice types. Culture and individual variations has created a wide range of Quality of Bass singers. In Choral music, Voices are classified into first bass and second bass; there is no distinction between bass and baritone voices in contrast to the three fold (tenor, baritone, bass) categorization of solo voices. Again there are many categories of bass singers like Basso Buffo which means funny lyrical these are comic operas usually. Then we have Lyric Basso Profound which is the lowest bass voice type, The categories of Bass is basically on Regional and Nationality level since ever region in our country has adapted changes based on the communal choices. But it’s really not the voice type very popular today.

Few famous Bass singers like Richard Sterban, J.D Sumner, Paul Robeson and Billy Medley.

Alto: The term Alto means High in Italian and refers to the second highest part of a contrapuntal music texture, and is also associated to vocal range, especially in Choral music.

Technically Alto and Contra alto are not the same since *Alto* is not a voice type but a designated vocal line in choral music based on vocal range, the vocal range if alto in choral music is usually more similar to that of a mezzo-soprano.SO basically in a Choir women are split into sopranos and altos where as men are split into tenors and basses .We can say that tenors are the male equivalents of sopranos and basses are male equivalent of altos.

How to Sing Better

Towards A Successful Society

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The success of any society is ultimately determined by how well its population lives and dies. Within this paradigm of “successful population” are two fundamental elements – individual and collective wellness. It embodies the notion that both individuals and the overall population are well, and these two measures are reasonable assessments of the wellness, and hence the success of any given society.

The four scenarios below represent a summary snapshot of healthcare systems currently in existence in the Western Hemisphere. The scenarios are predicated on the reality that the cost of healthcare is (next to purchasing a home) the most expensive cost one will experience during his or her lifetime and that these costs are expected to continue to escalate over time as new technology, treatments, and pharmaceuticals continue to drive costs. These four main approaches to healthcare are:

1. No healthcare programs (other than free market)

2. Universally funded programs

3. Insurance company funded programs

4. Combinations of the above

These four healthcare approaches are summarized below with respect to how well they represent the ability to create a successful society. Remember, a successful society is one that encourages, promotes, and allows for both individual and collective wellness, as measured by population health.

1. No Healthcare Programs: Countries which have no healthcare programs generally have lower than average population health. While some members of the population in these societies (namely the very rich) who are able to afford healthcare may be healthy indeed, the overall population health is often quite low. It is important to note that socioeconomic status is generally a good predictor of population health. In countries where no healthcare programs exist, and the reason for these lack of programs is lack of finances, then population health is usually comparatively low. Using our definitions of societal success, the success of these societies would be low, or unsuccessful.

2. Government Sponsored Programs: Countries with government sponsored and funded universal healthcare programs generally have a collectively higher level of healthcare than other countries. Again, if the one applies the definition of success of the entire population as the sum total of the wellness of all individuals within that system, then countries which offer healthcare programs that collectively confer benefits on the highest number of individuals are, by definition, successful. Since one cannot be more than well, there is no incentive for individuals to access more services than are required in order to be well. Leaving aside preventative programs and social marketing costs as key aspects of overall population health, health and wellness can be accessed within government sponsored programs up to a certain level depending on the aggregate overall need of the population. Therefore, by definition, and in spite of incentives and disincentives within the system, the societies that employ these systems are successful.

3. Insurance Company: Healthcare programs sponsored by insurance corporations can work well, provided that the insurance coverage provides all members of society with at least basic coverage and coverage through catastrophic illness. Nobody plans on getting leukemia, or ALS, or meningitis, or lupus, for instance. If you are well-educated and have a position with health benefits with a corporation or you have been successful in your career or business, then it is likely you will be able to afford the costs of healthcare. However, since healthcare and profit-motive are mixed within the same crucible, there is a strong incentive to cheat or to create environments where profit supersedes care if the two vie for supremacy – much as suggested in Michael Moore’s movie, Sicko. The active removal or denial of healthcare is a logical and inevitable outcome of a for-profit, insurance corporation controlled system of care delivery – particularly where the population is aging. Also, there is no compelling motive for insurance corporations to cover individuals susceptible to high healthcare costs (i.e., those with catastrophic physical illness; mental illness; the frail elderly; new mothers and infants), period. The outcome of such a system would be to spiral into category 1 – No healthcare programs – (mediated by a very few insurance companies) wherein the richest segments of society would be able to access services. The irony is, the richest citizenry often require much less healthcare than others. The upshot is this: there is an increasing disparity in the number of people who are able to access healthcare in the face of age and cost escalations. One needs to question the current and future success of these social systems.

4. Combinations of Above: Combinations of the above become extremely complex and difficult to assess. There are certainly advantages and disadvantages, as well as incentives and disincentives for a hybrid of the above systems. Each of these advantages and incentives (or lack of) are inextricably connected to the socioeconomic class you and your family belong to or are transitioning into as well as a host of external and internal factors. A government funded universal system provides healthcare to everyone, including those who are disadvantaged and could not possibly access care without subsidization. It also provides care to those who are charged by some who would abuse care (though unclear who this group might be as people do not consume unlimited healthcare once they are well). Alternatively, the system dominated by large insurance companies provides very high quality, responsive care to individuals who can pay or who are insured by corporations who in turn can pay. This system works well where individuals insured are reasonably healthy and young. A problem occurs when the population of employees becomes older and insurance premiums are either hiked to cover extraordinarily high costs or removed entirely. Countries in which no healthcare programs exist results in costly but accessible services for the very few. There is no need to get into the obvious personal suffering and strife in this latter healthcare system.